Insights趋势报告

GEO Industry Trends · Research ReportGEO 行业趋势研究报告

Our running read on how AI search is reshaping discovery — the data, the signals, and what brands should do now.我们对「AI 搜索如何重塑获客」的持续观察——数据、信号,以及品牌现在该做什么。

Trend 01趋势 01

Search is fragmenting into answers搜索正碎裂成「答案」

Traditional search is projected to fall ~25% by 2026 (Gartner) as users shift to AI answers and zero-click results.传统搜索预计到 2026 下降约 25%(Gartner),用户转向 AI 答案与零点击。

Trend 02趋势 02

Third parties drive citations第三方决定引用

Most AI citations come from third-party sources, not brand-owned sites — off-site trust matters more than ever.多数 AI 引用来自第三方,而非品牌官网——站外信任比以往更关键。

Trend 03趋势 03

Home & abroad diverge中外平台分流

Overseas and Chinese engines trust different signals; one-market optimization no longer covers your buyers.海外与国内引擎信任不同信号;单一市场优化已覆盖不了你的客户。

Citation authority compounds like domain authority — brands that start building it today keep getting cited for years. Each day a competitor starts earlier is a day you fall behind.AI 引用权威如同域名权重,会复利累积——今天开始建立的品牌,未来数年持续被引用;对手每早一天,你就多落后一天。

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